Waves Audio Ltd. launched its campaign to get users to upgrade to version 9. The company is one of the last to add native 64bit processor support to its software and still finds itself playing catch-up months after the release of AVID’s new plugin format AAX. Users who recently shelled out up to $80 for the new version of the iLok around Christmas so they could pay an unprecedented upgrade price for AVID’s PROTOOLS may be left feeling a little unwelcome again. While Avid and Waves are not the same entity, the close working relationship can’t be ignored. Personally, I hate the iLok but I hate online licence management worse. When I want to use my product, I don’t want to deactivate one machine and reactivate another. Well for this, Waves gives you the opportunity to plug in yet another dedicated USB device that can hold your software licences. Great… but… isn’t that what the iLok was for?